O společnosti Swarovski

We Are the Masters of Light

The Swarovski brand was born in 1895 when our founder Daniel Swarovski created a pioneering crystal cutting machine in the Tyrolean Alps. Then, as now, the vision was to craft precision cut crystals that radiate light, redefine luxury by bringing opulence to the everyday, and push the boundaries of innovation and creation. In the spirit of our founder and his inventive genius, we remain committed to bold self-expression, enabling every individual to shine through the magic of the most precious jewelry.

130 Years of Joy

In honor of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.

Eternally Swarovski

Austria, Since 1895

The History of Swarovski

In 1895, Daniel Swarovski invented a machine capable of cutting crystals with extraordinary precision to create brilliant light-filled stones at his home in the Tyrolean Alps. Crystals are still produced at our historic headquarters today, and we continue to draw on Daniel’s legacy and our rich heritage of savoir-faire to inspire everything we create and innovate. 
As soon as Swarovski Crystals were introduced to the world, they exerted a mysterious fascination, combining precision cutting with the natural beauty of sunlight and the night sky. Daniel and his sons instinctively collaborated with couturiers, who were, in turn, inspired by the creative possibilities of Swarovski’s ever-evolving materials. The most distinctive were the iridescent Aurora Borealis crystals, which became the signature embellishment of Christian Dior in the 1950s.

Our origins & heritage

Glittering Highlights

The Swarovski Timeline

Swarovski has led the world in pioneering crystals and throughout the decades our beautiful jewelry, created with our unmistakable savoir-faire, has captured light and hearts in equal measure. In an interview about the Swarovski Crystal Catsuit featured in Alexander McQueen’s seminal spring/summer 2004 Deliverance show, leading fashion photographer Nick Knight described Swarovski as ‘an important patron of the arts, they have been for a long time.’  
Glittering highlights are not just confined to fashion and jewelry. Swarovski Crystals have starred on stage and screen and even lit up the road through partnerships with BMW and Mercedes. Significant moments in our history are connected to philanthropy, notably through the initiation of environmental and ethical projects and partnerships.

Our milestones

Crystal Expertise

Swarovski Savoir-Faire

Swarovski has a rich history of craftsmanship and has established an international reputation for exceptional artistry. With an unmatched skill in cutting and polishing crystal to maximize its expression of light and color, Swarovski crafts jewelry with a level of precision matching that of precious and rare gems.

Each design, every collection, pays tribute to founder Daniel Swarovski’s dedication to creative excellence and is radiant with our magical savoir-faire.

Swarovski’s unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.

Our savoir-faire

Jewelry Milestones

Bold Designs

Giovanna’s approach to creating with crystals is, in a word, bold, letting the stones speak for themselves and styling them to harness their natural inner light. And to play with color. ‘For me, color is very important for the collection and something that I personally love,’ explains Giovanna. ‘The beauty is that it’s already embedded into the crystal itself.’

Our savoir-faire

Future History

Mesmerizing Collaborations

For almost 130 years, Swarovski has turned heads on the red carpet and runways. From Oliver Rousteing’s first haute couture collection for Balmain to McQueen’s Swarovski Crystal Catsuit for the Deliverance show, technical innovation and savoir-faire keeps Swarovski at the forefront of fashion. When Donatella Versace was asked what Swarovski Crystals added to her unmistakable designs, she replied: ‘They add magic to every fabric.’

Our origins & heritage

Pop Icons

Swarovski on Stage & Screen

The story of Swarovski in entertainment goes back almost one hundred years to the early days of Hollywood, when its crystals made their debut in the Marlene Dietrich film  Blonde Venus (1932). Fast forward to 2023 and Beyoncé’s Renaissance World Tour when the iconic singer opened her performance in Amsterdam in a breathtaking Iris van Herpen custom look embellished with thousands of Swarovski Crystals.

Our milestones

The authenticity of swarovski

Brand Protection

Swarovski is committed to providing customers with products of the highest quality, which is why we are dedicated to protecting the authenticity of Swarovski Crystals and preventing the illegal sale and distribution of all counterfeit pieces.

World of Swarovski

Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Ocean-Inspired Jewelry

Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.

Wedding Jewelry & Accessories

Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.

Disney The Lion King x Swarovski

Commemorate a cherished classic with radiant characters.

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